The Science of Social Media

Your weekly sandbox for social media stories, insights, experimentation, and learning
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109. We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we’re excited to share the eye-opening research with you!
Show Notes
Key takeaway
As you increase frequency of posting overall levels of engagement rise, but only to a point. Posting 5 times per day appears to be the optimal Facebook posting frequency.
108. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
This week we're chatting about Facebook's plan to redesign business Pages from top to bottom for "utility," along with interesting social media facts about Gen Z in 2018, the return on investment (ROI) on meme accounts, and lots more.
Show Notes
Did you know?
Gen Z is a lot more focused on the private or more “closed” networks that allow them to message and share with friends without everyone seeing it publicly.
107. 7 Psychology Facts That All Social Media Marketers Should Know
This week on The Science of Social Media, we’re looking at 7 psychology facts that all social media marketers should know and how you can apply them to everything from content and customer support to strategy and execution.
Show Notes
Secret tip
Use reciprocity in your social media marketing and ensure that what you give is personalized and unexpected.
106. Instagram Engagement, YouTube Launches Vertical Video, Why Influencer Campaigns Fail, and More!
This week is about a brand new Instagram engagement study. We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail.
Show Notes
Quick fact
40% of people respond better to visual than textual information. In addition, visual posts get more social media interactions.
Thanks for your time.